Local Service Ads (LSA) for Lawyers

Be the First Firm Prospects See and Trust
Google Local Service Ads (LSAs) place your law firm at the very top of search results above PPC ads and organic listings. With the Google Screened badge and a pay-per-lead model, LSAs connect you with high-intent clients who are ready to hire today.

For law firms, this means immediate visibility, instant credibility, and measurable results. Combined with PPC, LSAs help your firm dominate page one of Google and capture more of the market, while our tracking systems tie every lead directly to signed cases so you know your advertising spend is driving real revenue, not just clicks.

Why LSAs Matters for Your Firm ?

  • Top-of-page visibility —> appear above PPC and organic results.
  • Pay per lead, not per click —> your budget is spent only on real inquiries.
  • Google Screened badge —> instantly builds credibility with prospects.
  • Direct client contact —> calls and messages come straight from the ad.
  • Works hand-in-hand with PPC —> together, they capture more real estate on Google.
  • Transparent ROI —> every lead is tracked and tied to case outcomes.

The Role of Tracking & Technical Setup

Whether starting with LSAs, PPC, or Meta Ads, success depends on the technical foundation. We implement:

Call tracking

via CallRail

Lead scoring and CRM

integration with HubSpot

Event and interaction tracking

via Google Tag Manager

Feedback loop

For you to score leads in HubSpot, giving us actionable feedback to refine and optimize campaigns over time.

This ensures every inquiry, from phone calls to form fills, is captured, verified, and connected to your bottom line. With tracking in place, you’ll know exactly which leads convert into signed cases, and we’ll have the data needed to continually optimize your campaigns.

Our LSA Onboarding Process

Our onboarding is lean, transparent, and focused on getting your LSAs live:

1. Discovery Call

We identify your practice areas, service locations, case types, and financial priorities.

2. LSA Verification Guidance

Google requires verification for LSAs (license, insurance, background checks, etc.). We provide clear guidance and support to make sure this process goes smoothly.

3. Technical Setup

We configure CallRail, HubSpot, and tracking integrations so every call and lead is logged, scored, and reportable.

4. LSA Profile Setup

We prepare your account with the right categories, service areas, business hours, intake details, and call routing preferences.

5. Lead Scoring & Feedback Loop

We show you how to score leads in HubSpot and CallRail, giving your team visibility into case quality while providing us with feedback. This closed loop allows us to optimize your campaigns based on real outcomes, not guesses.

6. Go Live

Your LSAs launch on schedule, supported by accurate tracking and reporting from day one.

LSA Frequently Asked Questions

1🔎 How do LSAs differ from PPC ads?
Local Service Ads (LSAs) appear at the very top of Google with the Google Screened badge and run on a pay-per-lead model, not pay-per-click. PPC is scalable and keyword-driven, while LSAs are category-based and focused on immediate calls and inquiries.
2📈 How quickly will we see results with LSAs?
Because LSAs are shown above all other listings, firms often see leads within the first week of going live. However, just like PPC, performance improves over time as we gather data, track signed cases, and optimize settings.
3🛡️ What is the Google Screened verification process?
Google requires law firms to provide proof of business license, insurance, and background checks for the owner and sometimes key staff. We’ll guide you through this process step by step, but verification must be completed on your side.
4📊 How do we know which LSA leads become clients?
All LSA calls and form leads are tracked through CallRail and logged in HubSpot. Your intake team scores each lead, flags signed cases, and records case values. This gives you ROI clarity and allows us to optimize campaigns based on real outcomes.
5📞 How are phone calls tracked from LSAs?
Calls generated through LSAs go through CallRail tracking number. We integrate this with HubSpot so that every call is logged, recorded, and tied back to your campaign data.
6💰 What’s the minimum budget for LSAs?
We recommend at least $10,000/month for LSAs. This ensures consistent visibility in competitive practice areas and allows Google’s algorithm to prioritize your profile.
7⚖️ How do LSAs and PPC work together?
LSAs and PPC complement each other. LSAs give you instant visibility at the very top of Google, while PPC allows for more scalable growth across practice areas, keywords, and geographies. Running both means you cover more of page one and capture more high-intent prospects.
8🗓️ Do you require a contract for LSA management?
No contracts, all work is month-to-month, and you own everything (accounts, data, tracking) from day one. We do recommend committing to at least 3 months to allow campaigns to stabilize, gather data, and show ROI.
9💳 How much does it cost to run LSA ads?
Our pricing is fully transparent. You’ll always know exactly what you’re paying for ad management and how much goes directly to Google.
View our pricing page for a clear breakdown of our LSA management fees and ad spend tiers.