Seven legal verticals. One operating system.

Legal verticals don't transfer well from other industries. The acquisition surface for personal injury (LSA-dominated, review-driven, urgent-intent) shares almost nothing with the acquisition surface for B2B SaaS or e-commerce. The qualifying questions for investment fraud (loss thresholds, jurisdiction, broker name) don't apply anywhere else. The compliance work for legal funding (state-by-state operating rules) is unique to the vertical. An agency running 90% non-legal accounts will be using legal as the test bed for their generalist playbook — and your CPL pays for the learning. Specialization is the entire point of the cost structure on this site.

If you're a legal practice and your vertical isn't listed, two possibilities: (1) we can work with you under one of the adjacent playbooks — e.g., medical malpractice fits the PI system with modifications, IP litigation fits the business-law system, immigration fits the criminal-defense system in some respects — or (2) we'll be honest that the vertical isn't a fit and decline. Mass tort, class action, and bankruptcy are three legal sub-verticals we currently don't take on because the acquisition economics work differently. The intake call will sort it.

Yes. Multi-practice firms (PI + criminal defense, family law + business law, probate + estate planning, etc.) are common, and the operating system handles them. The work is in practice-area-specific campaign architecture: separate Google Ads campaigns by vertical, separate LSA categories tuned per practice, separate lead forms with their own qualifying logic, separate signed-case attribution by case type. The Growth plan covers multiple practice areas under one 20% fee — no per-practice surcharges.

State-by-state targeting tied to your bar admissions, with explicit exclusions on everything else. Multi-office firms get per-office tracking (Boyle & Jasari runs LSA in DC and Philadelphia with separate reporting; Gibson runs Orlando and Houston). For multi-brand operators (most common in legal funding — Tribeca and MayFair run as separate consumer-facing brands inside one operator), we handle account architecture, attribution split, and creative separation. Migration timeline is the same: 30 days' notice to current vendor, day 31 we go live, no double-spend month.

Starter plan covers one channel at up to $10K/month ad budget — that's $1,800/month plus the ad spend itself. Below ~$5K/month in ad spend on any single channel, the algorithms (Google, Meta) don't get enough data to optimize meaningfully and you'll burn the first 60 days in learning phase. Verticals with naturally lower CPL (family law affordable models, business law, legal funding) can work at the lower end of the Starter plan. PI and IF typically need $10K+/month in ad spend per channel to produce signed-case volume that's measurable inside a quarter.

Depends on the channel. Google PPC: 7–14 business days from contract to first live spend. Meta: 10–14 business days (sometimes longer if Meta's legal-vertical review adds review days). LSA: bottleneck is Google's verification timeline (typically 2–4 weeks for license, insurance, background check). For multi-channel rollouts we sequence them so the fastest channel is live in week 2, with the others phased over the following weeks. Account ownership transfers happen day one regardless.

Month-to-month, always. No 12-month lockups, no cancellation fees, no per-channel surcharges, no "plus a percent" games. You're on the Starter plan or the Growth plan — one or the other, never both. When your spend crosses $10K/month or you add a second channel/brand, you move to Growth. That's the only structural change. Accounts are always in your name. You leave with everything if you leave.

If you're a managing partner reading this page, you already know your practice area — click the card above. If you're a multi-practice firm, start with your primary revenue practice (the one that pays the bills) and read that vertical's full system. We'll cover the other practice areas on the intake call. If you're not sure whether your vertical is one of the seven we serve, book a strategy call and we'll either point you to the closest fit or say no honestly on the call.