Meta Ads for Lawyers

Reach People Where They Spend Their Time
Not every potential client starts on Google. Many spend hours each day on Facebook and Instagram - even when they’re dealing with stressful situations like an accident, arrest, or financial dispute.

Meta Ads allow your firm to meet people where they already are. By running targeted ads with custom lead forms, we filter for case type, verify phone numbers, and deliver qualified, contactable leads directly into your CRM.

When combined with PPC and LSAs, Meta Ads expand your reach and build a steady pipeline of prospects. With our tracking systems in place, every lead is tied to signed cases and case value - giving you full visibility into ROI.

Why Meta Ads Matter for Your Firm ?

  • Meet clients where they are —> reach people while they’re active on social media.
  • Custom lead forms —> filter by case type and verify contact details to reduce wasted inquiries.
  • CRM integration —> leads flow directly into HubSpot, ready for intake and follow-up.
  • Higher quality intake —> your team spends less time chasing unqualified leads.
  • ROI visibility —> every lead is scored, tracked, and tied to signed case value.

The Role of Tracking & Technical Setup

Meta Ads only deliver results when supported by a strong technical foundation. We implement:

Google Tag Manager

Captures Meta form submissions and engagement events.

CallRail CRM

Aggregates all leads and calls in one place for intake and follow-up.

HubSpot

For lead scoring and CRM integration.

Feedback loop

For you to score leads in HubSpot, giving us actionable feedback to refine and optimize campaigns over time.

This closed loop ensures you have visibility into lead quality, and we get the real-world data to optimize campaigns toward the cases that generate the most revenue.

Our Meta Ads Onboarding Process

1. Discovery Call

We align on your practice areas, target audiences, case types, and financial goals.

2. Audience Research

We conduct in-depth audience research on Meta, identifying the demographics, interests, and behaviors that match your ideal clients.

3. Plan & Recommendation

You receive two tailored options:

  • Optimal Plan - a comprehensive strategy with the budget to maximize results.
  • Minimum Plan - a leaner approach focused on the fastest path to ROI.
4. Lead Form Design

We create custom Meta lead forms that qualify prospects by case type, verify phone numbers, and reduce unqualified submissions.

5. Technical Onboarding

We guide you in setting up CallRail and HubSpot, and ensure access is provided for all required assets.

6. Technical Setup & Campaign Build

We configure GTM, CallRail, and HubSpot integrations, then build your ad campaigns with targeting, creative, and budget allocation.

7. Lead Scoring & Feedback Loop

Your intake team scores leads inside HubSpot, provides actionable feedback, marks signed cases, and logs case value when known. This gives us visibility into quality and the data needed to refine campaigns toward ROI.

8. Kick-Off

Campaigns launch with tracking fully active. From day one, performance is monitored and optimized toward signed cases and ROI.

Meta Frequently Asked Questions

1📈 How quickly will we see results with Meta Ads?
Meta Ads can generate leads as soon as campaigns go live. However, optimizing toward signed cases usually takes a few months as we gather performance data, refine targeting, and improve lead quality.
2🎯 How do Meta lead forms improve quality?
We design custom lead forms that filter by case type, disqualify leads based on questions and predefined answers, and verify phone numbers before submission. This weeds out unqualified inquiries and ensures your intake team only receives leads that present relevant potential cases and are contactable.
3📊 How do we know which Meta leads become signed cases?
Every lead flows directly into HubSpot CRM, where your intake team scores them, flags signed cases, and logs case values. This feedback loop allows us to optimize campaigns toward real outcomes and calculate true ROI.
4📞 Do Meta Ads generate calls or just forms?
Meta primarily generates form submissions, but we integrate CallRail tracking for any campaigns that include click-to-call options. Whether it’s calls or forms, all data is tracked and pushed into HubSpot for full visibility.
5 💰 What’s the minimum budget for Meta Ads?
We recommend at least $10,000/month. This budget ensures enough reach and data to properly test audiences, optimize campaigns, and consistently generate qualified leads.
6⚖️ How do Meta Ads fit with PPC and LSAs?
Meta Ads complement PPC and LSAs by reaching prospects before they search on Google. This positions your firm early in their decision process. When combined, all three channels create a complete system: LSAs for instant visibility, PPC for scalability, and Meta for expanding your pipeline with pre-qualified leads.
7🗓️ Do you require a contract for Meta Ads management?
No, all work is on a month-to-month basis, and you own everything (campaigns, accounts, data) from day one. While not mandatory, we recommend at least 3 months to allow campaigns to stabilize and show their full impact on ROI.
8💳 How much does it cost to run Meta ads?
Our pricing is fully transparent. You’ll always know exactly what you’re paying for Meta Ads management and how much goes directly to Meta.
View our pricing page for a clear breakdown of our Meta management fees and ad spend tiers.