PPC & Meta Ads Services
For Criminal Defense Law Firms

Generating inbound high-quality leads through paid ads
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Are PPC & LSA Worth It for Your Criminal Defense Firm ?

When someone is facing charges, their first move is Google. They’re searching for “criminal defense lawyer near me” or “DUI attorney available now.”

PPC and Local Service Ads
Battle-tested for investment fraud law firms
Not just clicks and leads
But real clients and cases
That’s where PPC and Local Service Ads work together.
LSAs give you immediate visibility at the very top of Google, while PPC provides scalability, keeping your firm in front of high-intent prospects no matter how competitive the search.

For criminal defense, speed and trust are everything. People aren’t comparing brands; they’re looking for the attorney who can take their call right now.

The challenge? Many firms waste money on unqualified clicks, or worse, they don’t know which campaigns are actually producing paying clients.

That’s where we come in. With end-to-end tracking, CRM integration, and real-time reporting, we don’t just deliver leads, we show you exactly which ones turn into clients.

Are Meta Ads Worth It for Your Criminal Defense Firm?

Not everyone starts with Google. Many people under investigation or recently charged are scrolling Facebook or Instagram looking for answers, reassurance, and help.

Meta Ads (Facebook + Instagram) let us connect with these prospects early, positioning your firm as the clear choice when they’re ready to act.

Our custom Meta Lead Forms act like a first layer of intake:

  • Screening by case type (DUI, assault, theft, drug charges, etc.)
  • Verifying phone numbers for contact reliability
  • Filtering out unqualified or irrelevant leads
 

The challenge? Too many firms waste budget on social leads that can’t be reached or don’t match their practice focus.

That’s where we come in. We build pre-qualified Meta funnels that sync directly with your CRM, giving you verified, high-intent contacts. Combined with full tracking and transparent reporting, you’ll know exactly which campaigns result in signed clients.

How we do it for Criminal Defense law firms

We don’t just run ads, we build systems that bring in clients when the stakes are highest.

Our setup connects every click, call, and form to actual signed cases, using:

1

Accurate conversion tracking via GTM

2

Source attribution with UTM parameters

3

Meta Lead Ads with case-type filtering & phone verification

4

Call tracking and lead scoring through CallRail + HubSpot

5

Behavioral insights with Microsoft Clarity

6

Real-time reporting in AgencyAnalytics


It’s transparent, data-driven, and built for law firms that want more than just leads; they want cases.

In just 30 days, a Criminal Defense lawyer in DC, specializing in drug charges, felonies, and federal cases, generated 92 calls exclusively through Local Service Ads.
In the first month, a newly onboarded Criminal Defense lawyer generated 7 signed cases through 27 leads from PPC and 18 calls from Local Service Ads focused on DUI and DV.