PPC & Meta Ads Services
For Employment Law Firms
Generating inbound high-quality leads through paid ads
Is PPC worth it for your employment law firm ?
When workplace issues arise, wrongful termination, discrimination, and contract disputes, people turn to Google looking for answers and legal protection.
That’s where PPC and Local Service Ads come in.
They put your firm in front of individuals or businesses actively seeking legal support, often in high-stress, time-sensitive situations.
In employment law, responsiveness and relevance win. Our data shows that clients don’t shop around; they contact the attorney who appears first, communicates clearly, and feels trustworthy.
The problem? Many firms spend on ads without knowing what’s converting or lose leads due to poor intake and tracking.
We change that. Our system captures every call and form submission, syncs with your CRM, and ties ad spend to signed cases, giving you full visibility and the ability to scale what works.
Are Meta Ads worth it for your employment law firm?
While PPC captures people actively searching for help, Meta Ads (Facebook & Instagram) reach potential clients who might be researching their rights but haven’t started searching yet.
With Meta Lead Ads using case-type filters (e.g., wrongful termination, harassment claims, wage disputes), we pre-qualify and verify every lead before it reaches your intake team. This means fewer wasted contacts and a higher conversion rate from lead to signed case.
Meta Ads complement PPC perfectly—building awareness, capturing verified leads, and ensuring full-funnel coverage. And with integrated CRM tracking, you’ll know exactly which campaigns lead to real consultations and signed clients.
How we did it for other employment law firms
We don’t just run ads, we engineer outcomes.
Our system tracks every step from ad click or lead form to signed case, combining:
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It’s transparent, data-driven, and built for law firms that want more than just leads; they want cases.
Results we made for other employment law firms:
524 calls in June alone for a New York employment attorney, backed by strong tracking and continuous optimization.
